Marketing Rock Old School Style Pt. 1December 19, 2011
Back in the 60’s & 70’s, decades before the internet and instant access to information, a lot of us didn’t know when bands were putting pout new albums until we heard them on the radio. Some advanced news would filter in a head of time, minimally, in places like Scene, Creem, Circus, Rolling Stone, Rock Scene, Hit Parader, etc…
For those of us who bought all the magazines and tabloids (Melody Maker, New Musical Express, Sounds) we’d often get advance word that a new album was being released by the record company advertisements that were placed in the media. They were usually timed to see print just weeks prior to releases so we’d have a heads up on what was coming out.
Here are some random samples of various advertisements hyping new album releases from back in the day as seen in various music publications.
Click on images to enlarge!
Posted in ROCK 'N ROLL | Tagged album advertising, Heavy Metal Kids, John Lennon, KISS, New York Dolls, Ramones, Rick Derringer, rock music marketing, rock n roll print ads, Slade, T. Rex, Ted Nugent |