Marc Bolan’s Civic DutyJuly 12, 2012
This was a 1976 poster produced & issued by the Health Education Council based in London, England that utilized T.Rex’s frontman Marc Bolan in a year long anti-smoking campaign. One of Britain’s biggest stars, Bolan’s contribution was used to encourage young girls to not start smoking.
Bolan also made television appearances on behalf of the anti-smoking campaign appearing on such British programs as Nationwide and others. The Health Education Council also stressed the £150 per year cost to fund a pack-a-day smoking habit meant girls would be with less money and would be considered less attractive to the opposite sex (hence, Bolan’s ‘look’). Today, a pack of cigarettes a day in Britain costs over £2000 per year.