During the 1960’s & 1970’s about the only venue for advertising an artist’s new release nationally was in the music publications. Many stores, chain stores in particular, would do co-op advertising with certain labels and buy local advertising in local/regional nespapers hyping the label’s new releases, but that was limited to specific geographical regions.
Granted, some record companies sprung for television advertising on occassion, you might see one for the new Rolling Stones album on Don Kirshner’s Rock Concert, but they were few in number. Below is a look back at various print ads that appeared in such publications as Creem, Circus, Rolling Stone, Crawdaddy, Hit Parader, Rock Scene and all the rest. Here is a random sampling, with more to come at a later date.