Marketing Rock Old School Style Pt. 4

Back in the 60’s & 70’s, decades before the internet and instant access to information, a lot of us didn’t know when bands were putting out new albums or singles until we heard them on the radio. Some advanced news would filter in a head of time, minimally, in places like Scene, Creem, Circus, Rolling Stone, Rock Scene, Hit Parader, Trouser Press, etc…

For those of us who bought all the magazines and tabloids (Melody Maker, New Musical Express, Sounds) we’d often get advance word that a new album was being released by the record company advertisements that were placed in the media. They were usually timed to see print just weeks prior to releases so we’d have a heads up on what was coming out.

Here once again are some random samples of various advertisements hyping new album releases from back in the day as seen in various music publications.

Click on images to enlarge!